A business can look like it needs more leads when the offer is the problem. It can look like it needs a bigger team when there isn't enough money coming in. And a great-looking opportunity can turn into an expensive distraction.
I help business owners figure out what is really going on before they spend more time or money trying to fix it.
Most business problems have more than one possible cause.
If sales are down, you might need more leads. Or the wrong people may be finding you. Or the offer may be hard to understand. Or people may want it but not at that price.
Those are different problems. They need different fixes.
Guess wrong and you can spend six months fixing something that was never broken.
My first question isn't “What should we do?” It's “What do we actually know?”
But if people are already finding you and not buying, more leads may just give you more people who don't buy.
If the business isn't making enough money, hiring people to do more of the same thing can make the problem worse.
You may already have something useful sitting in the business that you've stopped noticing.
An idea can be exciting and still be the wrong place to put the next six months of your life.
I look at the business. I ask questions. I follow the parts that don't quite add up.
I come up with possible answers and try to prove them wrong. If the facts don't fit, I change my mind.
That's the job.
The numbers. The offers. The customers. The owner. What has been tried. What keeps happening.
This is usually where things get interesting. The odd piece often tells us more than the obvious one.
Not twenty ideas. Not a giant list. The move I think deserves your attention now.
I've been consulting since 2012.
I've worked with big companies and tiny ones. I've worked with businesses in the U.S. and businesses on the other side of the world.
The weird problems are usually my favorite ones.
More About AndreaA founder usually knows more about their business than I ever will. That's not a problem.
You know what happened. You know the customers. You know the mess.
I get to come in without being used to any of it.
I can ask why something works that way. I can notice the thing everyone stopped questioning three years ago. I can look at two parts of the business that seem unrelated and ask what happens if we put them together.
And sometimes I can tell you that the thing you were about to spend a bunch of money fixing isn't the thing I'd fix at all.
That's what you're paying me for.
We figure out what's actually causing it before you throw another fix at it.
We look at what you've already built and see if you're overlooking something useful.
We work out which one deserves your time and which ones can wait.
We figure out what needs to change so you don't have to keep carrying the whole thing yourself.
Good. Those are fun. We find out if there's a real business hiding inside it.
I use AI to help with research, sort information and do work that computers are good at.
But AI can give you ten good-sounding answers to the same question. Somebody still has to decide which one makes sense.
Somebody has to notice when the facts don't fit the answer. Somebody has to ask the question nobody asked yet. Somebody has to decide when a good idea isn't good enough to bet your money on.
I don't hand that job to AI.
That's my job.
Start with what you're trying to figure out. The offers page will show you the different ways I can help.