The Opening Move teaches you how to deliberately create the access, conversations, visibility, partnerships, and deals your business needs by changing the conditions around the sale.
They search for leads, apply for visibility, ask for introductions, chase invitations, and compete for access to the same rooms everyone else can see.
The Opening Move teaches a more strategic way to think about business development.
Do not confuse activity with progress. Choose the move that shortens the distance between you and the person, conversation, market, or deal you actually want.
Start with relationships, expertise, assets, distribution, and access you already control. The strongest opening is often a recombination of things you already have.
If the other person has no clear reason to participate, you have created a request, not an opportunity.
You are not supposed to use all six. You choose the lever that best reduces the distance to the outcome you want.
Create access by becoming the convener instead of waiting to be invited.
Use when access is the constraint.Create a credible reason for a specific conversation to happen now.
Use when you know who you want but lack a reason to contact them.Turn expertise into something useful enough to earn attention and open the door.
Use when expertise can create access.Find the trusted bridge who already has the relationship, audience, or access you need.
Use when trust already exists one connection away.Create somewhere people can experience your thinking instead of just hearing your claims.
Use when authority or visibility is the constraint.Connect complementary assets, demand, distribution, expertise, or capacity to create new value.
Use when the pieces become stronger together.The workshop shows you how to turn a self-serving idea into something the other person has a legitimate reason to enter.
“I’m going to host a webinar so I can pitch my consulting.”
You created a Room, but the entire design serves you. Why should the right person care?
“I’m hosting a private 45-minute briefing for eight independent retailers on three changes likely to affect holiday margins, with a complementary expert contributing.”
Now there is relevance, scarcity, useful information, credibility, and a real reason to participate.
Use the Builder alongside the workshop so the training turns into an actual opportunity for your business, not another set of notes.
Choose the outcome and specific people, market, audience, or relationship you need to reach.
Identify relationships, expertise, assets, distribution, and constraints you already have.
Choose a primary lever, optionally stack a second, and design the value exchange.
Score the move for relevance, value to them, executability, and proximity before investing heavily.
By the end, the tool pulls your work into one clear plan.
What you actually want to create and who you need to reach.
The mechanism most likely to create the opening.
An optional second lever if it genuinely strengthens the move.
Why the opportunity makes sense from both sides.
The first person who can help make the idea real and what you want them to do.
The smallest concrete action that puts the opportunity into motion.
Stop starting with tactics. Decide what you actually need to happen.
Look at what you already control before building from scratch.
Use the Room, Reason, Asset, Introduction, Stage, or Deal to create the opening.
Make sure there is a compelling reason for the other person to participate.
Measure relevance, value, executability, and proximity before you overbuild.
Choose the first person, make the ask, and put a deadline on the first action.
A focused 30–35 minute workshop plus the interactive Opening Move Opportunity Builder.
No. A manufactured opportunity may create a client conversation, but the method can also create access, authority, introductions, partnerships, distribution, visibility, or a deal.
No. Audience is only one form of leverage. Relationships, expertise, assets, access, distribution, and the ability to convene people can all create openings.
No. Choose one primary lever. Stack a second only if it materially strengthens the opportunity.
The Opportunity Builder can recommend a primary lever based on the outcome and leverage you enter, then you can pressure-test the idea before acting.
One target outcome, one specific audience or person, one primary lever, a real value exchange, one first person, one ask, one first move, one deadline, and one Opportunity Score.
Good. You do not have to wait for it. Use what you already have, create value in more than one direction, and manufacture the opening your business needs next.
Create My Opening Move · $37